China Resources Xi'an Mixc Art Installation

Through the creation of art installations in the public area, China Resources Xi'an Mixc targeting the C-end consumers to communicate the positioning of Xi'an Vientiane Oriental X International and its high-end and artistic character. PILLS's installations design output the core brand proposition of “nature, future” and explore the harmonious symbiosis between the two. Through creative story line packaging, the campaign attracted consumers' attention and triggered spiritual resonance. It also creates high-frequency communication and interaction in social media to build momentum for the opening of the project. Installation 1 inspired by Heatherwick Studio's interior design of bamboo, the artwork floats in the air in the form of a newborn bamboo leaf. The veins of the bamboo leaves are derived from the urban texture of Xi'an, blending the textures of humanity and nature. Installation 2 is the climax of the narrative, symbolizing harmony and coexistence. We have chosen plant elements from the seven landscape zones of the Silk Road and spreading branches from the Tree of Life, to symbolize the convergence of all living beings.

Project Information Location：Xi'an Mixc Public Area Organizer：China Resources Principal Designer：Zigeng Wang Design Team：Manying Wang，Canqi Mu，Enica Deng，Yiran Zhao Counselor：UAP，JIN ARTS